Associate Director (Activation)
Born from Martian decent (Chindian), Gerard became enticed into the world of mass communication at a young age. His love for the entertainment industry started young when he first picked up the guitar. He used music as a platform to live the life on stage where his love for performing grew into an interest in event management where he started training under the guidance of Michael Gomez of Carlson & White Premier Event Managers at the tender age of 15.
From there he worked numerous events even from small scale to huge spectaculars for his mentor’s firm. After graduating from KDU College, he joined Proximity Malaysia as an intern and was absorbed as an Account Executive. After a year in the challenging industry of advertising at only 19 years old, he found a new love of being in the radio industry where he was bestowed the name Chunky Munky for very obvious reasons – His absolute handsome looks and well…Love Handles. After his tenure of 3 and a half years in Radio as a Hitz.fm Cruiser and later a Special Events & Integration Executive as well as 1 year as a Creative Event Solutionist in a Boutique firm – Icepeak Solutions, he left to pursue his Bachelor’s in Media Studies and Public Relations.
Upon completion, Gerard joined Bulb as a Brand Manager then walked up to being an Associate Director for Activation. Gerard was part member of the ensemble of first two seasons of the Malaysian made Musical Puteri Gunung Ledang in which he had a crucial role of moving mountains on stage. He is also currently part member of up and coming Indie band HardCandy who are currently in the midst of recording their Debut Album. Their music has been on Malaysian airwaves. He also plays regularly in the pub circuit when he is not busy thinking of crazier ideas for activation.