“I Need MRT Because…”

Challenge

In the face of relentless public criticism from a vocal minority (<1% of the population) who threaten to silence an overwhelming majority (99% of the population) of public support, what can the people behind Malaysia's largest land transportation project do?

 

Solution

A web-based crowdsourcing campaign, where MRT is a conspicuous listener and allows every Malaysian to voice his/her support for the MRT project online.