CREDITS
CREATIVE DIRECTOR
Im Cheah, Suryadipura Salleh
ART DIRECTOR
Lim Kui Onn, Kellie Ong
COPYWRITER
Niamh Spurr, Hairi Hashim
TECH
Jasri Samad
MOTION GRAPHICS
Detouche Post
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Peraduan InstaHarapan AADK
This campaign was launched to target youth who are helping or want to help a friend hooked on drugs. This campaign marked the first time a Malaysian government agency used Instagram as their main platform.