CREATIVE DIRECTORIm Cheah, Suryadipura Salleh
ART DIRECTORLim Kui Onn, Kellie Ong
COPYWRITERNiamh Spurr, Hairi Hashim
MOTION GRAPHICSDetouche Post
Peraduan InstaHarapan AADK
This campaign was launched to target youth who are helping or want to help a friend hooked on drugs. This campaign marked the first time a Malaysian government agency used Instagram as their main platform.